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What is Public Relations and What Does a Publicist Do?

Welcome to World Wide Vital Marketing & Public Relations Resources Page. At WWVMandPR focusing on our clients brands, image, products and services is our Top Priority. We hope you learn from great resources available online to help you, your clients, brands, special projects, services or products.

About Public Relations

The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century. In the relatively brief period leading up to today, public relations has been defined in many different ways, the definition often evolving alongside public relations’ changing roles and technological advances.

The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building.” The PRSA National Assembly adopted the following definition in 1982: “Public relations helps an organization and its publics adapt mutually to each other.”

In 2011‒12, PRSA led an international effort to modernize the definition of public relations. PRSA initiated a crowdsourcing campaign and public vote that produced the following definition:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”


What are key points in this definition?

  • Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.”
  • “Process” is preferable to “management function,” which can evoke ideas of control and top-down, one-way communications.
  • “Relationships” relates to public relations’ role in helping to bring together organizations and individuals with their key stakeholders.
  • “Publics” is preferable to “stakeholders,” as the former relates to the very “public” nature of public relations, whereas “stakeholders” has connotations of publicly-traded companies.

As a management function, public relations also encompasses the following:

  • Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
  • Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
  • Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
  • Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.

ADDITIONAL INFORMATION OF WHAT A PUBLICIST DO?What Does A Publicist Do For A Client?

A publicist may perform the following activities, but are not limited to:

  • Draft press releases
  • Put together an EPK (An electronic press kit)
  • Pitch their client to the media- Top reason a publicist is hired! 
  • Schedule interviews
  • Oversee their client’s image (work with a fashion stylist if needed)
  • Scan the media for any mentions, both positive and negative
  • Manage any social media activity
  • Set up photo or video shoots
  • Help write speeches, media alerts, biographies, newsletters, blogs etc.,
  • Plan events
  • Plan press junkets
  • Make sure all branding is cohesive
  • Manage any crisis
  • Manage media training
  • Media/Press Relations

How can my business benefit from Public Relations?

Credibility

Consumers are likely to give credibility to your business when they see it mentioned in the media (uncompensated!) compared to when they see your ads or billboards. Studies show that PR has 7 times more credibility among consumers than advertising.

Target Market

Publications can place the information that is right up the consumers alley and give them the required information they need. If you are an accountant hoping to generate some new clientele, placing an ad in a teen magazine likely won’t help you. But a well written article smack dab in the middle of the finance section will probably lead you right where you want to be. These target markets are especially vital in businesses that only appeal to a small target market.

 Image

A positive image can be created by putting your entire business in the spotlight unlike marketing methods which are unable to do so effectively. The story is the heart of public relations and effective promotion of any business or organization. By crafting and promoting your story through press releases or media promotions, you can not only market your business but also create relationships within your target audience. This can happen through press releases, media relations, and other timely methods.

 Brand

brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.

If you are ready to hire us for your services, we can do a custom package, please email us at: worldwidevitalpr@gmail.com or call 213-321-9408 or 818-787-1249 or 818-787-1249.

Source: Public Relations Society of America

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World Wide Vital Marketing & Public Relations introducing A La Carte Marketing & Public Relations Services

Welcome to World Wide Vital Marketing & Public Relations. At WWVMandPR focusing on our clients brands, image, products and services is our Top Priority.

As you may know during the past ten years, many industries have begun unbundling their services. Airlines, wireless providers, newspapers, marketing and public relations, the music industry, and personal and financial services have all found ways to unbundle services and rebundle them to create new or improved markets. This approach has helped them adapt to changes in our global economy and address the way that consumers now exercise their purchasing power.

For those reasons World Wide Vital Marketing & Public Relations is introducing A La Carte Marketing & Public Relations Services.

A La Carte Marketing & Public Relations Services Menu Price List

  • Press Release Wire Distribution (includes basic premium): $175
  • Press Release Wire Distribution (includes premium): $250
  • Online Magazine/Blog Website Post (includes DiversityNewsMagazine.com, DiversityNewsPublications.com and gotanchored.com): $575
  • Blog post (300 – 500 words): $75 – $125
  • Blogging: Industry News or Entertainment Article (500+ words): $175
  • Social Media Profile Creation: Facebook = $100, Twitter = $100, Instagram = $100
  • YouTube Video Uploads (includes our media partner channels, <5 minutes or less): $150
  • Website design (includes 5 basic pages): $375
  • Social Media Link Building Services (Backlinking is done when some high profile websites link back to your/ your company’s website. Getting backlinks can be difficult at times though it is imperative to have numerous backlinks. Quality backlinks that you get improves the link popularity and PageRanking of your website. This in turn will improve your search engine rankings when people enter keywords pertaining to your products, business and services).
  • Web copy (1 page): $75 – $100
  • Press release writing and format (2 pages): $75
  • White paper (6 – 10 pages): $300 – $600
  • Market copy (2 pages): $200
  • Newspaper or magazine article (< 1,000 words): $300 – $1,000, depending on the publication.
  • Print magazine cover feature and inside editorial (includes 3- 5 photos and 3 – 5 inside pages): $2500

With World Wide Vital Marketing and Public Relations Services you can add “As Seen On” media logos to your website as we have here on this post.

Note: Services and prices may change without notice.

 

Esteban Steven Escobar Named Judge of the 5th Annual Miss North Hollywood USA 2017 Set for April 9, 2017

Photo credit to: Bob Delgadillo from Bob Delgadillo Photography for Diversity News Productions

Congratulations to our client Steven Escobar Named Judge of the 5th Annual Miss North Hollywood USA 2017 Set for April 9, 2017!

PRESS RELEASE

For Immediate Release        Friday, March 31, 2017 

Producer, Director, Editor & Multi-Award winning Esteban Steven Escobar Named Judge of 5th Annual Miss North Hollywood USA Regional Pageant set for Sunday, April 9, 2017

Diversity News Productions, Diversity News Magazine and Diversity News Publications are excited to announce that Producer, Director, Editor & Multi-Award winning Esteban Steven Escobar has been named Judge of the 5th Annual Miss North Hollywood USA & Miss Universal City USA Regional Pageant.
Miss NoHo Productions Inc., Presents the 5th Annual Miss North Hollywood USA & Miss Universal City USA Regional Pageant to be held on Sunday, April 9, 2017 at The El Portal Theatre 11206 Weddington St, North Hollywood, CA 91601 with red carpet arrivals starting at 3:00, pageant show at 4:00 pm and 8:00 pm After Glow Party at The Federal Bar.
To purchase tickets for Miss North Hollywood USA and Miss Universal USA visit: http://www.missnorthhollywood.com/tickets.html

“I am very excited to be part of the prestigious 5th Annual Miss North Hollywood USA & Miss Universal City USA Regional Pageant. I like how Miss NoHo Productions Inc., Founder, CEO and Director Amanda Lee way of thinking that all pageants we are family.” said Steven Escobar, Founder, President and Executive Producer at Diversity Pageants Diversity News Productions, President and Executive Editor In Chief at Diversity News Magazine, CEO and President at Diversity News Publications, Radio Personality and Host at Diversity News Radio, Director and Producer at Diversity News TV.

Flyer credit to: Miss NoHo Productions Inc.

About Miss NoHo Productions Inc.:Our mission is to empower women and teens to become leaders in their community, state and nation, and to inspire others along the way. For more information visit http://www.missnorthhollywood.com

About Steven Escobar: Esteban A. Escobar (born in El Salvador, Central America on September 6th and U.S. Naturalized on May 20, 2015) is a multi-award winning American journalist, reporter, editor, columnist, writer, producer, director, publicist, radio personality, entrepreneur, accounts receivable specialist, humanitarian and philanthropist.

Steven Escobar started Diversity News Publications when he saw the word Diversity in an office and it’s meaning, he them decided to call his company Diversity News Publications and started branding the name Diversity News. Steven Escobar goal is to promote and raise awareness of Diversity and Inclusion. For those reasons Steven Escobar is known as the man from Diversity.

Esteban is known as Steven Escobar. He is the CEO, President & Executive Editor-In-Chief of Diversity News Magazine, an online & special print consumer news magazine both are available worldwide and are viewed freely by millions of visitors each month.

On 7-10-2015, Steven Escobar founded and is the CEO, President and Executive Producer of Diversity News Magazine Awards which launched on 11-5-2016 by sponsoring Diversity Pageants special awards. Also on 7-10-2015, Steven Escobar unveiled the launch of new media outlet named Miss Diversity News Beauty Pageants Magazine.

On November 2013, Steven Escobar founded and is currently the Chief Executive Officer of Diversity Professional Business & Media Solutions Group, a company to help small businesses to be compliant with changes in technology and have a presence online. On July 2013 Steven Escobar founded and is the CEO of Diversity Recovery Systems, a professional consulting and account receivables third party company specializing in healthcare medical collections.

Esteban “Steven” Escobar is also the executive producer and director of Diversity News TV, the host of Diversity News Radio, on Air with Steven Escobar, and the Founder, CEO and President of Diversity News Publications, a news/entertainment multimedia firm in Hollywood, CA. Steven Escobar owns E.E.Enterprises, an affiliate of The Diversity News Publications family of companies.

Steven Escobar is a currently a contributor and writer for CNN.com. Esteban “Steven” Escobar is a former official contributor/writer for the Hollywood and Los Angeles County events examiner for Examiner.com and contributor for Yahoo.com distributed via Yahoo Voices.

Steven Escobar is currently the account executive and media liaison at World Wide Vital Marketing & Public Relations. Steven Escobar’s former professional affiliations and memberships include being a member and media partner of the Filipino American Chamber of Commerce of Greater Los Angeles Inc., (Gay and Lesbian Entertainment Critics Association) GALECA with voting and membership rights on The Dorian Awards.

Since 2011, Steven Escobar started been involved in the beauty pageant industry. On May 20, 2011 Steven Escobar was a judge for Ms. Exoti-Lady World Pageant 2011.

In 2013, Steven Escobar became involved with Virgelia Productions producers of Miss Asia USA, Mrs Asia USA and Miss Teen Asia USA Beauty Pageants as their Public Relations representative. In 2014 Steven became involved with Virgelia Productions as consultant publicist for 3rd Annual Miss Latina Global, Miss Teen Latina Global and Mrs Latina Global Beauty Pageants. Also in 2015 Steven Escobar consulting services were retained by Virgelia Productions Inc., to help with online marketing and public relations with the 27th Annual Miss Asia USA, 11th Annual Mrs. Asia USA, Miss Teen Asia USA and 4th Annual Miss Latina Global, Mrs. Latina Global and Miss Teen Latina Global as well 1st Annual Miss Europe Global.

Because of his goals and aspirations in the media publishing business, Steven Escobar has acquired skills in new media including marketing and public relations.

Steven Escobar is no stranger to the entertainment industry. He has covered many prestigious events in Hollywood. Some of them are the 2009 Outstanding Emmy Awards Nominees, 2010 American Music Awards, 2011 American Music Awards, 69th Annual Golden Globe Awards Nominees Announcement, 43rd NAACP Image Awards, 44th NAACP Image Awards, 12th Annual Latin Grammys Nominees Announcement, 2012 NCLR ALMA Awards, the Hollywood Christmas Parade, the 2014 Golden Globe Awards, 2015 LA Times/Hoy Awards, 2016 NBC The Voice Season 11 finale, 2017 She Rocks Awards, 48th NAACP Image Awards Nominees’ Luncheon Kick-Off Celebration, 2017 Writers Guild Awards, 27th Annual Night of 100 Stars Academy Awards Viewing Gala, and many more.

Steven Escobar also gives back to the community by helping charities. From 2003 to the present, he has been raising money and awareness for AIDS Walk LA benefiting AIDS Project Los Angeles now known as AIDS Project Los Angeles Health through team Diversity News 3960. Also in 2011 Steven Escobar raised money for The Life Group LA. Steven Escobar has volunteered for Exotifit For Humanity now known as We Care for Humanity and The Human Rights Campaign Los Angeles Steering Committee.

Steven was nominated for The Shorty Awards 2011 and the People’s Choice Fan Award 2012. In 2012 Steven Escobar received the Humanitarian Award at the 2012 International Noble Awards. Also on June 2, 2012 Steven Escobar Received the Community and Humanitarian Services Award at Kayamanan Bayan for all his contributions to the Filipino American community in Southern California.

On 12-12-12 Steven Escobar received an award for the Most Fascinating Person of the Year. On August 4, 2013, Steven Escobar won the 2013 EOTM (Entrepreneurs On the Move) Award for Outstanding Internet Talk Show Diversity News Radio on Air with Steven Escobar. Yahoo.com named Steven Escobar one of the Hot 500 contributors during the month of March 2012.

On March 1, 2014 Steven Escobar received the following awards from City of Beverly Hills Mayor John A. Mirisch: The Diversity Award Certificate of Recognition from the City of Beverly Hills Mayor and City Council, and the County of Los Angeles by the Board of Supervisors of the County of Los Angeles and City of Los Angeles Certificate of Recognition signed by the Mayor of Los Angeles Eric Garcetti for his participation and contributions to the Multicultural Motion Picture Association (MMPA).

On 7-23-2014, Esteban Steven Escobar’s publication Diversity News Magazine by Steven Escobar was nominated for The 2014 LGBT Hero Awards as Online Magazine of the Year 2014.

Also on November 22, 2014 Steven Escobar received a Certificate of Appreciation for his publication Diversity News Magazine from the City of Los Angeles Mayor Eric Garcetti for the contribution and help to the 26th Annual Miss Asia USA and Mrs. Asia USA Cultural Pageants held at Redondo Beach Performing Arts Center in Redondo Beach, CA.

On January 20, 2015, Steven Escobar @DiversityNewsEE received a 2015 Nomination for Shorty Award in #category as Blogger even though he do not consider himself a blogger.

On June 2015 Steven Escobar received Certificate of Appreciation to him and Diversity News Magazine as well Diversity News Publications for over a decade of contribution to Southern California especially the City of Los Angeles from Tom LaBonge, Councilmember, 4th District and Herb J. Wesson, Jr., President, L.A. City Council.

On May 10, 2015, Steven Escobar received a trophy from Samira’s TV Show for Excellence in Journalism.

On 6-4-2016, Steven Escobar was selected to be one of the distinguish and celebrity judges for Miss/Mrs Perfect Lady USA 2016.

Steven Escobar founded on April 2016, via Diversity News Productions Diversity Pageants in response to the controversy of no Diversity and Inclusive included in many entertainment award shows, television roles, modeling, media, government roles, movies roles and music, etc. Steven Escobar is the founder, CEO, President & Executive Producer of Diversity Pageants at Diversity News Productions.

On November 5, 2016, Steven Escobar from Diversity News Productions received a congratulations letter and Recognition Certificates from the City of West Hollywood Mayor Lauren Meister and Council! Also on November 5, 2016, he received a congratulations letter and Certificate of Recognition from Assemblymember Adrin Nazarian Representing the 46th California Assembly District.

Steven Escobar has been in the USA since 1989. He study at Virgil Junior High School, Mary M. Bethune Junior High School and graduated from Ulysses S. Grant High School in 1994. Steven Escobar also attended Los Angeles City College and Los Angeles Trade Tech College to study journalism. Steven Escobar has 2 sisters and 2 half brothers and a mother.

Steven Escobar currently resides in Los Angeles County in the city of Hollywood, CA. For more information visit http://www.stevenescobar.diversitynewspublications.comhttp://www.imdb.me/officialestebanstevenescobar or http://www.stevenescobar.blogspot.com

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PRESS & MEDIA CONTACTS:

Alex Leon, Vice President of Marketing & PR
Linda England, Events & PR Coordinator
World Wide Vital Marketing & Public Relations Inc.
TEL: (213) 867-1997
FAX: (818) 787-1249
worldwidevitalpr.wordpress.com
worldwidevitalpr@gmail.com

Diversity Pageants 2017 Now Searching for Products and Services Sponsors

Diversity News Productions is Seeking Sponsors for their 2nd annual Diversity Pageants 2017!

HOLLYWOOD, Calif.Jan. 23, 2017 — Diversity News Productions producer of Diversity Pageants and upcoming Diversity News Magazine Awards announces that Diversity Pageants produced by Diversity News Productions is seeking nationwide for sponsors for their 2nd annual Diversity Pageants 2017, which include: Miss Diversity, Miss Teen Diversity, Mrs. Diversity and Miss Diversity News, Miss Teen Diversity News & Mrs. Diversity News Pageants! Also Mr. Diversity and Mr. Diversity News.
To sponsor them, go to download the sponsorship opportunities application form at: http://missandmrsdiversity.com/sponsors/sponsorship-opportunities-2017

They’re seeking sponsors for: Shoes, Accessories, Hair & Make Up Products, Crowns and Sashes, Water & Energy Drinks, Designer Dress, Swim Suits & Active Wear, Fitness, Vitamins, Spa Services, Car & Limousine Services, Choreographer, House Photographer, Hair Stylists, Make-up Artists, Airfare Round Trips, Gift Bags, Casting Call and Rehearsal venues and more.

Email to: info@missandmrsdiversity.com

Subject line: Diversity Pageants 2017 Sponsor

“This is a great opportunity for profit and non profit organizations to get involved with Diversity Pageants and they will get lots of opportunites to get exposure and showcase their products or services by promoting them at our events. Also at the same time they will be helping teenagers woman and man, young womans and mans, womans and mans who are looking to make their dreams and goals become a reality.” said Steven Escobar, Founder, CEO, President and Executive Producer.

2016 Diversity Pageants Sponsors

Diversity News Publications Family of Companies

Remember to sponsor them, go to download the sponsorship opportunites application form at: http://missandmrsdiversity.com/sponsors/sponsorship-oppor…

About Diversity News Productions:

Diversity News Productions, an events, film and productions company, is part of the Diversity News Publications Family of Companies such as award winning DiversityNewsMagazine.com, DiversityNewsPublications.com, DiversityNewsMagazineAwards.com, Diversity News TV, award winning Diversity News Radio and more. For more information, visit dnproductions.diversitynewspublications.com.

About Miss/Miss Teen/Mrs. Diversity and Miss/Miss Teen/Mrs. Diversity News Pageants: Diversity Pageants was founded in April 2016, in response to the controversy of no Diversity included in many entertainment award shows, television roles, modeling, media, government roles, movies roles and music, etc. The purpose and mission of Miss Diversity, Miss Teen Diversity, Mrs. Diversity and Miss Diversity News, Miss Teen Diversity News & Mrs. Diversity News Pageants! is to help women from 14 to 75 years to become confident, make new friendships, learn leadership skills, network for new opportunities as well to empower them and pursue leadership roles in our Diverse society. For more information, visit missandmrsdiversity.com.

#SponsorUs #ProductsSponsorWanted #SeekingSponsors #SponsorshipOpportunites #NationwideSearch #Searchison #Applynow #DiversityPageants #BeaQueen #PageantLife #RedCarpetEvents #WeareDiversity #DiversityNewsProductions #SponsorUs #Diversity #StevenEscobar #Crown #Sash

Photo credit to: Bob Delgadillo Photography

PRESS & MEDIA CONTACTS:

Alex Leon, Vice President of Marketing & PR
Linda England, Events & PR Coordinator
World Wide Vital Marketing & Public Relations Inc.
TEL: (213) 867-1997
FAX: (818) 787-1249
worldwidevitalpr.wordpress.com
worldwidevitalpr@gmail.com

Welcome to Miss Diversity, Miss Teen Diversity, Mrs. Diversity and Miss Diversity News, Miss Teen Diversity News & Mrs. Diversity News Pageants!

Welcome-to-Miss-Diversity-PageantCongratulations and Welcome to our Roster of clients: Miss Diversity, Miss Teen Diversity, Mrs. Diversity and Miss Diversity News, Miss Teen Diversity News & Mrs. Diversity News Pageants! For more info visit http://missandmrsdiversity.com

Welcome to our Roster of Clients: Diversity News Magazine Awards

Diversity News Magazine Awards logoCongratulations and Welcome to our Roster of Clients: Diversity News Magazine Awards.

Welcome to our Roster of Clients: Miss Diversity News Beauty Pageants Magazine

cropped-Miss-Diversity-News-Beauty-Pageants-Magazine-logoWelcome to our Roster of Clients: Miss Diversity News Beauty Pageants Magazine. For more info visit http://missdiversitynews.com

Happy Holidays! from all of us at World Wide Vital Marketing & Public Relations

Happy Holidays! from all of us at World Wide Vital Marketing & Public RelationsMerry Christmas and Happy New Year 2015 from Clinton H. Wallace, Christy Oldham and Steven Escobar

Also please view our clients Diversity News Magazine, Diversity News Radio, Steven Escobar and Diversity News TV Holiday Public Service Announcement at https://www.youtube.com/watch?v=lxgzJ8dz500&list=UU1y18rIpRl_ePPs1ORZayWQ

Salaries for PR Professionals: Average Salaries for Public Relations Professionals: 2014

map of Salaries for PR ProfessionalsCheck out the salaries of Salaries for PR Professionals: Average Salaries for Public Relations Professionals: 2014

Average Salaries for Public Relations Professionals 2014

Check out the salaries of Salaries for Corporate Communicators: Average Salaries for Corporate Communications Professionals: 2014

Average Salaries for Corporate Communications Professionals 2014

So do you realize is better to hire independent public relations specialist then hiring them as your firm staff. You will save money by hiring an independent public relations specialist. Do the math.

Source: Public Relations Society of America

Recording Artist Fawn, Chad Jack And Beagle Freedom Project Pair Up This Holiday Season

Recording Artist FAWn - Angels We Have Heard On HighCongrats! to our client FAWN on her new project.

Billboard hit recording artist Fawn and world-renown DJ Chad Jack release their first holiday album. “Angels We Have Heard On High.” Proceeds to benefit Arme’s Beagle Freedom Project.

To purchase the album, go to www.beaglefreedomproject.org  or http://www.cdbaby.com/cd/fawn4  or

https://itunes.apple.com/us/album/angels-we-have-heard-on-high/id938414158