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What is Public Relations and What Does a Publicist Do?

Welcome to World Wide Vital Marketing & Public Relations Resources Page. At WWVMandPR focusing on our clients brands, image, products and services is our Top Priority. We hope you learn from great resources available online to help you, your clients, brands, special projects, services or products.

About Public Relations

The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century. In the relatively brief period leading up to today, public relations has been defined in many different ways, the definition often evolving alongside public relations’ changing roles and technological advances.

The earliest definitions emphasized press agentry and publicity, while more modern definitions incorporate the concepts of “engagement” and “relationship building.” The PRSA National Assembly adopted the following definition in 1982: “Public relations helps an organization and its publics adapt mutually to each other.”

In 2011‒12, PRSA led an international effort to modernize the definition of public relations. PRSA initiated a crowdsourcing campaign and public vote that produced the following definition:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

What are key points in this definition?

  • Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.”
  • “Process” is preferable to “management function,” which can evoke ideas of control and top-down, one-way communications.
  • “Relationships” relates to public relations’ role in helping to bring together organizations and individuals with their key stakeholders.
  • “Publics” is preferable to “stakeholders,” as the former relates to the very “public” nature of public relations, whereas “stakeholders” has connotations of publicly-traded companies.

As a management function, public relations also encompasses the following:

  • Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
  • Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
  • Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
  • Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.


A publicist may perform the following activities, but are not limited to:

  • Draft press releases
  • Put together an EPK (An electronic press kit)
  • Pitch their client to the media- Top reason a publicist is hired! 
  • Schedule interviews
  • Oversee their client’s image (work with a fashion stylist if needed)
  • Scan the media for any mentions, both positive and negative
  • Manage any social media activity
  • Set up photo or video shoots
  • Help write speeches, media alerts, biographies, newsletters, blogs etc.,
  • Plan events
  • Plan press junkets
  • Make sure all branding is cohesive
  • Manage any crisis
  • Manage media training
  • Media/Press Relations

How can my business benefit from Public Relations?


Consumers are likely to give credibility to your business when they see it mentioned in the media (uncompensated!) compared to when they see your ads or billboards. Studies show that PR has 7 times more credibility among consumers than advertising.

Target Market

Publications can place the information that is right up the consumers alley and give them the required information they need. If you are an accountant hoping to generate some new clientele, placing an ad in a teen magazine likely won’t help you. But a well written article smack dab in the middle of the finance section will probably lead you right where you want to be. These target markets are especially vital in businesses that only appeal to a small target market.


A positive image can be created by putting your entire business in the spotlight unlike marketing methods which are unable to do so effectively. The story is the heart of public relations and effective promotion of any business or organization. By crafting and promoting your story through press releases or media promotions, you can not only market your business but also create relationships within your target audience. This can happen through press releases, media relations, and other timely methods.


brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.

If you are ready to hire us for your services, we can do a custom package, please email us at: or call 213-321-9408 or 818-787-1249 or 818-787-1249.

Source: Public Relations Society of America

Learn what are the Public Relations options

World Wide Viral PR logo

  • Media relations – earning positive news coverage for your company, its products, services, leaders, experts, opinions and ideas
  • Social media – managing your Facebook, Twitter, LinkedIn and other social media programs
  • Spokesperson training – teaching you how to ace interviews and stay on message
  • Crisis communications management – developing a crisis plan and protecting your company and its reputation during a crisis
  • Internet reputation management – cleaning up negative reviews and websites from search engine results
  • Company naming and branding – putting together the right image for your business
  • Thought leadership – helping your company’s leaders become known as industry visionaries
  • Public speaking engagements – spreading your brand message by booking your company’s leaders as speakers
  • Award entry and recognition – earning you and your company the attention you deserve
  • Special projects and misc. – let’s get it done.

*Note: This is information only and do not reflect World Wide Vital Marketing & Public Relations Inc. fees.

Marketing, Promotions, Printing, Publicity and Public Relations Services

Dear New and Prospect Clients,

The Diversity News Publications Family of Companies have set up new Marketing, Promotions, Printing, Publicity and Public Relations Services for you, your clients, events, brands etc.

Read more below:

Prices & Packages

Effective immediately the following services; Content Blogs Update Only, Online Social Media Marketing, Event interviews, Private interviews, Feature Stories, TV interviews, Radio interviews, Press Releases or Red Carpet Events and Flyers, Business Card Printing are available.

DESIGN AND PRINTING SERVICES by Diversity News Printing Services:

DNPS/DNews Printing Services
Event Basic Flyer Design                                                              $150.00 (6 hours, additional $35.00)
1000 Flyers Printing (Black & White)                                        $150.00 + Tax
1000 Flyers Printing (Color)                                                         $175.00 + Tax
Business Cards Printing (Raised ink & 1 color)                       $35.00 + Shipping
Color Business Cards Printing (Camera ready)                     $95.00 + Shipping

PR/Marketing, Promotions and Publicity Services:

Run Red Carpet (1 time only)                                                  $1500 (It do not includes set-up, media wall or step and repeat and red carpet)
Publicity and PR for event                                                      $1800 up to $2500
To walk red carpet with client                                               $150.00 up to $250.00
(Includes links and clips of media coverage)
(Minimum 6 months to 1 year contract required for cheaper price). Ask us.


WWVMPublic Relations/DNP BLOG SERVICES                                   RATES
Press Release Writing and Distribution                                                       $200.00
Blog Set-Up                                                                                                             $75.00
Daily Blog Update                                                                                                 $350.00
Weekly Blog Update                                                                                             $175.00
Monthly Blog Update                                                                                          $150.00
Facebook Fan page, Tweeter YouTube Set-Up                                        $125.00
Online Social Media Marketing (Weekly)                                                     $100.00
Online Social Media Marketing Updates (Monthly)                                $350.00

MARKETING AND PUBLIC RELATIONS by World Wide Vital Marketing and Public Relations in association with Diversity News Publications (Diversity News Magazine, Diversity News TV, Diversity News Radio and Diversity News Productions).

Package A (includes)                                                                $450.00

  • Feature interview with 3 photos and website link on Diversity News Magazine website
  • Re run feature interview on Diversity News Publications website
  • Embed video to appear on Diversity News Magazine and Diversity News Publications site.
  • Radio interview on Diversity News Radio or video interview with Diversity News TV
  • Mention on World Wide Vital Marketing and Public Relations website
  • FREE 1000 Raised Ink Black & White Business Cards

Package B (includes)                                                                $350.00

  • Feature interview with 3 photos and website link on Diversity News Magazine website
  • Re run feature interview on Diversity News Publications website
  • Radio interview on Diversity News Radio or video interview with Diversity News TV
  • Mention on World Wide Vital Marketing and Public Relations website

Package C (includes)                                                                $275.00

  • Feature interview with 1 photo and website link on Diversity News Magazine
  • Mention on World Wide Vital Marketing and Public Relations

Publicity and Promotions for your Business, Book, Movies, Videos, Music, Events or Website to promote on Diversity News Radio

RADIO Promotional Package

Publicity and Promotions for your Business, Book, Movies, Music Videos, Music, Events or Website to promote on Diversity News Radio for only $75.00 Per show with promotional benefits from the day your radio show is schedule to end of the month.

In summary, if what your interview includes:

  • A professional interview, recorded live via phone on a specific date
  • 2 hour Premium show
  • Your interview is posted on our partner station’s website indefinitely
  • You Fans can call in to ask you questions
  • This week only!  You will receive a FREE headshot photo display on our home page (, promoting your interview
  • You will also receive “honorable mention” during the month on our radio show and home page at  (
  • DNR will hyperlink your archive to (, or your own blog/web page of your choice
  • You can download an MP3 copy of the interview
  • DNR  will promote you as a supporter to our own outlets including over 100+ additional media outlets
  • Your interview can be Featured on our partner BlogTalkRadio homepage
  •  5000 impresions guarantee by BlogTalkRadio and additional by our homepages and media group and networks
  • + additional FREE OPPORTUNITIES
  • For promotion on DiversityNewsMagazine.Com $50.00 additional)

Your publicity/promotion Premium Features includes:

More than 10 songs/audio files to play during your show

Screen live callers

Connect via Skype

Dial out to you the guest

Promote your interview via our Facebook, Our Twitter, BlogTalkradio Facebook Fanpage.


NOTE:  Other services will be provided as Fee For Services and you may get charge a flat or hourly fee. Remember prices may change without notice.

PLEASE NOTE: Our client/Account Executive and Liaison Steven Escobar helps coordinate with many of our clients.